Communication

Our core expertise in user interface design also benefits from our knowledge of traditional communication design, including:

• typography and legibility,

• color theory and contrast,

• visual phenomena and human perception,

• cultural considerations and accessibility.

Information displayed on digital interfaces must also take into account the technical constraints of the underlying technology. This becomes particularly challenging with head-up displays (HUDs), where information is projected directly into the user’s field of view. The type of projection, spatial geometry, seating position, and users’ body percentiles all play a crucial role.

This is where our experience in creating 3D environments in CAD comes into play, allowing us to work with a high level of precision.

Even in transportation design, there are connections and synergies with graphic design for example, when designing an aircraft livery based on a company’s existing corporate design, or when conceptualizing and designing a cockpit layout.