3D/360° VR-Experience

“The future of automobility: moving together” is the concept of a self-driving car designed around the needs of both drivers and passengers, with unique customization features. With this scenario, IDEO explores the future possibilities and potential of ride-sharing.

We supported the project by creating the visual presentation and animation of the concept vehicle within a virtual environment. The atmospheric setting guides the viewer’s attention in both daylight and nighttime scenarios. A highlight is the immersive 3D driving experience: viewers can look around freely while the vehicle is moving, with an even more immersive experience when using a VR headset.

The full 3D experience is available here.